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Department of Communication and Media Research Science Communication Science and sustainability communication on TikTok

Inga Dreyer, editor of the portal, talks with communication scientist Brigitte Huber about how sustainability is communicated on TikTok. In the interview, a study by Jing Zeng, Mike S. Schäfer, and Joachim Allgaier on the memetic construction of science on TikTok is discussed. Link to the interview (german)

Zeng, J., Schäfer, M. S., & Allgaier, J. (2021). Reposting “till Albert Einstein is TikTok famous”: The Memetic Construction of Science on TikTok. International Journal of Communication, 15, 3216–3247. Link to the study