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Department of Communication and Media Research Science Communication

Elbe-Jeetzel-Zeitung: When do individuals act against climate change?

A recent article by the Elbe-Jeetzel-Zeitung dicusses which factors motivate people to act against climate change. Mike S. Schäfer, professor at the Department of Communication at the University of Zurich, emphasizes that fear appeals will not make people change their minds.

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