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Department of Communication and Media Research Science Communication

Tagesspiegel: Persuasion about a carbon dioxide tax

Recent debates about measures to decrease climate change have heightened debates about how to persuade citizens about their necessity - for example, when it comes to a carbon dioxide tax. In a recent article by the German "Tagesspiegel", Mike Schäfer, scholar at the IKMZ, underlines that fear appeals will not work.

Link to article (in German)