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Thinking small, being engaging, and having a sense of humor don’t hurt. But having a large network and some promotional savvy may be more crucial. To tease out what separates science crowdfunding triumphs from flops, a team led by science communications scholar Mike Schäfer of the University of Zurich in Switzerland examined the content of the webpages for 371 recent campaigns. The study was now discussed in the prestigious Science Magazine.
Link to article in Science Magazine