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Department of Communication and Media Research Science Communication

Journalist: Audience metrics and paid content strategies in journalism

A recent article in the magazine “journalist” (October 2020, pp. 42–45) discusses the challenges and consequences of paid content strategies in journalism. The article refers to a recent study by Silke Fürst indicating that audience metrics, in particular page views and unique visitors, have a mainly negative influence on news quality. This influence is particularly evident in the case of media outlets that solely rely on advertising revenues, while it is less pronounced for media with a paywall or subscription model.

Link to journalist (in German)

Link to study (in English)