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Department of Communication and Media Research Science Communication

Special Issue: Audience segments for science communication

People differ. Not only do they vote for different parties, buy different products, have different hobbies and use different media. They also differ in their interest in, attitudes on, and behavior towards scientific and environmental issues. The newly published special issue of Environmental Communication, edited by Prof. Dr. Mike Schäfer from the University of Zurich and Prof. Dr. Julia Metag from the University of Fribourg, discusses whether audiences in different countries can be segmented into distinctive target groups for communication.

Link to special issue