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Department of Communication and Media Research Science Communication

Public Understanding of Science: Mapping mental models of science communication

In a new study, IKMZ scholars Sabrina Kessler and Mike S Schäfer, together with colleagues, identify three mental models of science communication that are prevalent among scholars. Drawing on a large-scale, representative web survey of academics at universities in Germany, Austria and Switzerland (n = 15,778) from 2020, they find three models that correspond to conceptual models found in science communication theory: ‘Public Understanding of Science’, ‘Public Engagement with Science’ and ‘Strategic Science Communication’. 

Kessler, S. H., Schäfer, M. S., Johann, D., & Rauhut, H. (2022). Mapping mental models of science communication: How academics in Germany, Austria and Switzerland understand and practice science communication. Public Understanding of Science. DOI: 10.1177/09636625211065743