Universities are under increasing pressure to legitimize their actions towards politics and the public. When doing so they compete with each other but also external research and education institutions. As a consequence, internal and external university communication has become more professional within the last yeass. In this book, co-edited by Prof. Dr. Mike Schäfer, researchers summarize key findings on university communication and identify avenues of future research.
Fähnrich, B., Metag, J., Post, S., & Schäfer, M. (2018). Forschungsfeld Hochschulkommunikation (Research field University communication). Springer Fachmedien Wiesbaden. Online publication. doi:10.1007/978-3-658-22409-7 Link to handbook