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Department of Communication and Media Research Science Communication

Journal of Public Health: Debunking health myths on the internet

Developing evidence-based recommendations on how to debunk health-related misinformation and more specific health myths in (online) communication is important for individual health and the society. In a new study, IKMZ scholar Sabrina Kessler investigated the effects of debunking/correction texts created according to the latest research findings with regard to four different health myths on recipients’ belief, behaviour and feelings regarding the myths.

Kessler, S. H. & Bachmann, E. (2022). Debunking health myths on the internet: The persuasive effect of (visual) online communication. Journal of Public Health. DOI: 10.1007/s10389-022-01694-3