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Department of Communication and Media Research Strategic Communication & Media Management

Markos Mpadanes

Markos Mpadanes, MSc

  • Assistent / Research and Teaching Assistant
+41 44 635 20 27
Room number
AND 3.60

Research Interests:

  • Strategic Communication in the Digital Society
    • CEO/Executive Communication, Branding and Positioning on LinkedIn
    • Sustainability and Pro-Environmental Communication & Organizations
    • Corporate Socio-Political Advocacy & CEO Activism
  • Computational Methods in the Social Sciences


since 2022 PhD Candidate in Communication and Media Research
Digital Society Initiative: PhD Excellence Program
University of Zurich, Switzerland
2021 MSc in Communication Science (Research Master's)
University of Vienna, Austria
2019 BA in Journalism and Communication Studies 
University of Vienna, Austria

Academic Presentations


Noack, V., Kobilke, L., & Mpadanes, M. (2022). Terror or no terror, that is the question. Comparing manual and automated frame analysis of right-wing extremist and Islamist terror attacks in German news media. Poster presented at the Annual Conference of the Methods Division of The German Communication Association (DGPuK), 5-7 October 2022, Munich, Germany.


Strauss, N., & Mpadanes, M. (2022). The Facilitating Role Of Foundations In Tackling Societal Challenges As Opportunities: The Case Of StrategieDialog21 In Switzerland. Paper presented at the 23rd Annual Congress of the European Public Relations Education and Research Association (EUPRERA), 21–24 September 2022, Vienna, Austria.


Mpadanes, M., & Volk, S. C. (2022). Starting Point for More Dialogue? Analyzing Similarities and Differences Between Media and Communication Management Based on Systematic Reviews from Three Decades. Paper presented at the emma22 Annual Conference of the European Media Management Association (EMMA), 15–17 June 2022, Munich, Germany.


Mpadanes, M., & Waldherr, A. (2022). Information Privacy and the Use of eHealth Services during the COVID-19 Pandemic: Testing an Extended Privacy Calculus Model with Survey Data from the Austrian Corona Panel Project. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA). 26–30. May 2022, Paris, France.


Mpadanes, M., & Elbel, O. (2021). Do Solution-Portrayals and Emotional Appeals Raise Audience’s Interest in Biodiversity? Testing Media Effects of Constructive Storytelling in Environmental Journalism. Paper virtually presented at the Future of Journalism Conference, 22–24 September 2021, Cardiff, Wales.