Isabel Sörensen

Isabel Sörensen, MA

Assistentin / Research Assistant

Phone: +41 44 634 46 96

Room number: AND 3.21

Curriculum Vitae

  • since November 2019: Research Assistant at the Department of Communication and Media Research, University of Zurich
  • 2017-2019: Project Manager for science communication in EU Horizon 2020 research and innovation projects, accelopment AG
  • 2016-2018: MA in Applied Linguistics, specialised in Organisational Communication, Zurich University of Applied Sciences
  • 2016-2017: Self-employed science communications consultant at Sörensen Consulting
  • 2015-2016: Intern at Hear the World Foundation, Sonova AG
  • 2013-2014: Swiss Mobility Diploma “Geneva International Students Programme”, University of Geneva
  • 2013-2014: Co-president and NGO Associate at United Nations Youth Association Switzerland (JUNES)
  • 2011-2014: BA in Communication Sciences, University of Università della Svizzera italiana (USI)

Research Interests

  • Communication of Higher Education Institutions
  • Science Communication
  • Organisational Communication and Reputation


Journal articles (peer-reviewed)

  • Fürst, S., Vogler, D., Schäfer, M. S., & Sörensen, I. (2021). Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions. International Journal of Communication 15, 3600–3620. Link
  • Fürst, S., Vogler, D., Sörensen, I., Schäfer, M. S., & Eisenegger, M. (2020). Wirklich irrelevant? Sichtbarkeit und thematische Einordnung der Medien- und Kommunikationswissenschaft in Schweizer Medien. Publizistik, 65(4).


  • Sörensen, I., Vogler, D., Fürst, S., & Schäfer, M. S. (2021). User Engagement with Social Media Posts of Swiss Higher Education Institutions: A Comparative Analysis of Facebook, Instagram and Twitter. REHES III Workshop “Higher Education and Science in Transition? Theoretical Considerations and Empirical Results on the Macro, Meso and Micro Level”. Winterthur.
  • Sörensen, I., Fürst, S., Vogler, D. & Schäfer, M. S. (2021). Ergebnisse einer Umfrage über die Auswirkungen von COVID-19 auf die Hochschulkommunikation in der Schweiz. SUPRIO Workshop "Hochschulkommunikation: Was bleibt nach COVID?"