Audience Segmentation in Switzerland: An In-Depth Analysis Following up the Science Barometer Switzerland

The project is a follow-up study connected to the «Wissenschaftsbarometer Schweiz». Based on an innovative, smartphone-diary method, it will collect concrete and individual data on the usage of science communication by different recipient types as identified by the «Wissenschaftsbarometer Schweiz». Questions under the microscope are for example: How and on which channel do people perceive scientific information? Which topics are recipients interested in and do they talk about? The respondents document their experiences with science based on comments and photos. Subsequently, these diaries will be discussed with the respondents in qualitative interviews and analyzed. 

Runtime: 2017-2019

Funding: Stiftung Mercator Schweiz

Participants: Carmen Koch (ZHAW), Iris Hermann (ZHAW), Mirco Saner (ZHAW), Prof. Dr. Julia Metag (University of Fribourg), Prof. Dr. Mike S. Schäfer (UZH)

Total Sum: 72,000 CHF