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Department of Communication and Media Research Science Communication

How Can Scientific Facts Be Communicated Efficiently?

[German Title: Wie können wissenschaftlich fundierte Sachverhalte glaubwürdig, nachhaltig, zielgruppengerecht und zielführend kommuniziert werden?]

The project assesses the aims, needs and favorable conditions of science communication. It focuses on topics pf particular relevance to BLV, their target groups and communication channels. The projects proceeds in three research phases, combining survey/interview and media analysis.

Runtime: 2019-2021

Funding: Swiss Federal Food Safety and Veterinary Office

Participants: Prof. Dr. Mark Eisenegger (Principal Investigator), Jörg Schneider, Lisa Schwaiger, Andrea Häuptli, Prof. Dr. Mike S. Schäfer (all UZH)

Total Sum: 379,903 CHF