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Department of Communication and Media Research Science Communication

Opinion Leaders Online

Along with the media landscape, the patterns of opinion leadership have changed profoundly. Based on a survey about four topics – pension funds, educational policy, climate change, fashion – the project analyzes what kinds of opinion leadership can be found in contemporary media environments and to what extent extensions or adaptations of the original concept might be necessary.

Runtime: 2012

Funding: German Research Foundation (DFG), Federal Cluster of Excellence “CliSAP”

Participants: Prof. Dr. Mike S. Schäfer, Dr. Monika Taddicken (both University of Hamburg)

Total Sum: 20,000 EUR