Generative AI is Taking Over Everyday Life in Switzerland: From Experimentation to Regular Use
Switzerland is more digital than ever and artificial intelligence is increasingly becoming part of everyday life. However, not everyone benefits equally: while younger people spend more time online than they would like, older people, those with low digital literacy and non-users of AI are falling behind. Most people in Switzerland are concerned about AI and the next generation of technology – but those who use AI regularly are more optimistic. These are the latest findings from the World Internet Project (WIP-CH) – Switzerland 2025, a representative long-term study by the University of Zurich. The WIP-CH has been examining internet use in Switzerland since 2011 and is now presenting the data for 2025.
For the findings of the WIP-CH 2025 we refer to the four research reports (Themenberichte) as well as to the WIP-CH 2025 News Release (English, German, French, Italian) and Executive Summary (English and German) available here.