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photo Tobias Dienlin

Tobias Dienlin, Prof. Dr.

  • Professor of Empirical Communication and Media Research
Phone
+41 44 635 20 60
Room number
AND 3.30

Biography

Tobias Dienlin is Full Professor for Media Psychology and Methods at the Department of Communication at the University of Zurich. His main research interests include media effects, privacy, and well-being, with a focus on social media. Tobias is also also strongly committed to Open Science. 

Having graduated from Johannes Gutenberg-University Mainz, Tobias Dienlin is a trained psychologist. He received his PhD from the University of Hohenheim, Department of Communication. Afterward he worked first as an Assistant Professor and then as an Associate Professor at the University of Vienna, Department of Communication. Tobias visited both Ohio State University in Columbus and the University of California in Santa Barbara for extended research stays. 

Tobias received several grants: During his PhD, he won a full PhD scholarship by the German Academic Scholarship Foundation. In 2025, Tobias was awarded the PROMISE project by NORFACE CHANSE, a multinational project featuring several international partners with a total volume of €1.5 Million. 

His work is published in journals such as PNAS, Journal of Communication, Journal of Computer Mediated Communication, or Media Psychology. He has taught several courses in the field of Media Effects, Media Psychology, and Methods and Statistics. Tobias won the University of Vienna teaching award in 2021. For more information, visit his website at tobiasdienlin.com

Research Interests

  • Effects of social media use on well-being
  • General effects of media use
  • Digital, new, or social media
  • Online privacy
  • Open science

Academic Positions

2025 Full Professor of Empirical Communication and Media Studies, University of Zurich
2024 Associate Professor of Interactive Communication, University of Vienna
2020 Assistant Professor of Interactive Communication, University of Vienna
2017 Postdoctoral Researcher, University of Hohenheim
2014 Visiting Scholar, University of California, Santa Baraba
2013 Visiting Scholar, Ohio State University
2013 Research & Teaching Assistant, University of Hohenheim
2012 Research & Teaching Assistant, Hamburg Media School

Education

2017 Doctor Rerum Socialium (Ph.D. in the social sciences), University of Hohenheim
2012 Diplom in Psychologie (~ M.A. in Psychology), Johannes Gutenberg-University Mainz
2008 Vordiplom in Psychologie (~ B.A. in Psychology), Johannes Gutenberg-University Mainz

Research Grants

2025 PROMISE: Promoting Well-Being in Preteens, Adolescents, and Young Adults: Toward Improved Social Media Policies; CHANSE NORFACE; € 1,500,000 overall; € 483.812,52 ad personam; role: project leader
2024 Freiräume Schaffen; Faculty of Social Sciences, Vienna; €3,850.
2021 Study grant; Department of Communication, Vienna; €3,200.
2016 Travel Grant by the German Academic Exchange Service (DAAD); €1,452.
2015 Travel Grant by the German Academic Exchange Service (DAAD); €1,430.
2013 Full Ph.D. Scholarship by the German National Academic Foundation for 3 years (Studienstiftung des deutschen Volkes); €43,000.
2013 Travel Grant by the German Academic Exchange Service (DAAD); €577.

Awards

2021 University of Vienna Teaching Award, category “Promoting Activation and Course Completion“, €3,000.
2017 Top Paper Award: “Dienlin, T., Trepte, S., & Scharkow, M. (2017). Self-disclosure and the affordances of SNSs: Testing the privacy calculus within an experimental framework, ICA’s 67th Annual Conference, Division Communication and Technology.
2016 Promising Student Paper Award: „Bartsch, M. & Dienlin, T. (2016). Control your Facebook: An analysis of online privacy literacy“. ICA’s 66th Annual Conference, Division Information Systems.
2012 Best Diploma Thesis Award: “Dienlin, T. (2012). What is the Best Design for Online Adverts?” Association for Business Psychology, School of Psychology, Johannes Gutenberg-University Mainz, €500.

Publications

You can download a pdf of the most recent list of publications here.