Research
Communication is a dynamic process including multiple actors. Our theoretical reasoning and empirical research therefore always take the social context of media users into account. This is reflected in our theoretical work on the public sphere as a dynamic network,
the dynamics of digital media use in religious communities, or digital religions and spirituality.
To further advance research of digital media use, we have developed the method of data donation. This includes the Data Donation Module as a technical infrastructure as well as an interdisciplinary network of researchers that regularly exchange in the Data Donation Lab. This approach allows us to make use of the granular information of media use that is stored in digital traces.
Our empirical research projects typically include a longitudinal perspective in order to investigate temporal dynamics of social norms during the Covid-19 pandemic or the
social dynamics of health behavior among adolescents.
Publications
ZORA Publication List
Publications
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Selection and influence effects in defending a victim of bullying. The moderating effects of school context Procedia - Social and Behavioral Sciences, 79, 117–126. https://doi.org/10.1016/j.sbspro.2013.05.060
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Nehmen Sie sich Zeit und nicht das Leben. Schlussbericht zur FVS Geschwindigkeitskampagne 2009-2012 Universität Zürich. http://www.friemel.com/docs/FVS_Schlussbericht_Geschwindigkeit_2009-2012_20130411.pdf
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Evaluation von Verkehrssicherheitskampagnen : Evaluationsmanual für Kampagnen des Fonds für Verkehrssicherheit. Universität Zürich. http://www.fvs.ch/uploads/media/Evaluationsmanual_FVS.pdf
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Network dynamics of television use in school classes Social Networks, 34, 346–358. https://doi.org/10.1016/j.socnet.2011.08.002
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The Role of Knowledge In H. Kriesi (Ed.), Political communication in direct democratic campaigns : enlightening or manipulating? (pp. 168–187). Palmgrave McMillan.
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Internetkompetenz 2.0: Umgang mit nutzergenerierten Inhalten als neue Schlüsselqualifikation Medien + Erziehung, 55, 57–62.
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Dynamics of social networks Procedia - Social and Behavioral Sciences, 22, 2–3. https://doi.org/10.1016/j.sbspro.2011.07.050
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Web 2.0 Literacy: Four Aspects of the Second-Level Digital Divide Studies in Communication Sciences, 10, 143–166. http://www.scoms.ch/current_issue/getfree.asp?id=483
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Diffusionsforschung In C. Stegabauer & R. Häussling (Eds.), Handbuch Netzwerkforschung (pp. 825–833). VS.
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Kommunikationskampagnen im Gesundheitsbereich. Grundlagen und Anwendungen UVK. http://www.uvk.de/buch.asp?ISBN=9783867642606
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Agenda building and setting in a referendum campaign: Investigating the flow of arguments among campaigners, the media, and the public Journalism & Mass Communication Quarterly, 87, 328–345. https://doi.org/10.1177/107769901008700207
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Mediennutzung im sozialen Kontext : soziale Netzwerkanalyse der Funktionen und Effekte interpersonaler Kommunikation über massenmediale Inhalte. (Dissertation, University of Zurich) https://doi.org/10.5167/uzh-38434
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Praktische Grenzen vs. effektive Netzwerke: Eine Diskussion zur Validität von Schulklassen als komplette Netzwerke In C. Stegbauer & R. Häussling (Eds.), Netzwerkgrenzen (No. 3; pp. 15–32). VS. http://www.vs-verlag.de/Buch/978-3-531-16308-6/Grenzen-von-Netzwerken.html
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Mediensport als Gesprächsthema: Sozialpsychologische Betrachtung der interpersonalen Kommunikation über Sportberichterstattung in Massenmedien In H. Schramm & M. Marr (Eds.), Die Sozialpsychologie des Sports in den Medien (No. 5; pp. 199–222). von Halem. http://halemverlag.lookingintomedia.com/shop/product_info.php/products_id/162/XTCsid/b225533a4f8b446dc610e589b4856010
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Media and technology use in adulthood In D. Carr (Ed.), Encyclopedia of the Life Course and Human Development (pp. 273–276). Gale.
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Anatomie von Kommunikationsrollen. Methoden zur Identifizierung von Akteursrollen in gerichteten Netzwerken. Kölner Zeitschrift für Soziologie und Sozialpsychologie, 60, 473–499. https://doi.org/10.1007/s11577-008-0024-7
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Hierarchical Structures in Digraphs - Measurement and Interpretation In U. Serdült & V. G. Täube (Eds.), Applications of Social Network Analysis ASNA 2005; Conference contributions, Zurich, October 20-21, 2005 (pp. 341–356). wvb.
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A QAP network analysis of intergovernmental cooperation between Swiss cantons In T. N. Friemel (Ed.), Why context matters. Applications of Social Network Analysis (pp. 143–159). VS Verlag. https://doi.org/10.1007/978-3-531-91184-7_8
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Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public (No. 24; NCCR Democracy Working Paper).
