Research
Communication is a dynamic process including multiple actors. Our theoretical reasoning and empirical research therefore always take the social context of media users into account. This is reflected in our theoretical work on the public sphere as a dynamic network,
the dynamics of digital media use in religious communities, or digital religions and spirituality.
To further advance research of digital media use, we have developed the method of data donation. This includes the Data Donation Module as a technical infrastructure as well as an interdisciplinary network of researchers that regularly exchange in the Data Donation Lab. This approach allows us to make use of the granular information of media use that is stored in digital traces.
Our empirical research projects typically include a longitudinal perspective in order to investigate temporal dynamics of social norms during the Covid-19 pandemic or the
social dynamics of health behavior among adolescents.
Publications
ZORA Publication List
Publications
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Do self-perceived opinion leaders actually lead opinions? Evidence from an observational study on political conversations Communication Research Reports, 36, 209–219. https://doi.org/10.1080/08824096.2019.1598856
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The effects of social norms among peer groups on risk behavior: A multilevel approach to differentiate perceived and collective norms Communication Research, 48, 319–345. https://doi.org/10.1177/0093650218824213
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Exploring normative leadership: an egocentric network approach to friends’ norm-signaling relevance International Journal of Communication, 13, 4198–4218.
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Social norms as communicative phenomena: a communication perspective on the theory of normative social behavior SCM Studies in Communication and Media, 8, 6–28. https://doi.org/10.5771/2192-4007-2019-1-6
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Driven to succeed: improving adolescents’ driving behaviors through a personal narrative-based psychosocial intervention in Serbia Accident Analysis & Prevention, 122, 172–180. https://doi.org/10.1016/j.aap.2018.09.034
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Evidenzbasierte Kommunikationskampagnen: Organisationsstrukturen und Prozesse In P. Stehr, D. Heinemeier, & C. Rossmann (Eds.), Evidenzbasierte | evidenzinformierte Gesundheitskommunikation (No. 19; pp. 87–98). Nomos. https://doi.org/10.5771/9783845291963-85
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Situationsanalyse als Grundlage für eine Kampagne zum Thema Organspende In P. Stehr, D. Heinemeier, & C. Rossmann (Eds.), Evidenzbasierte | evidenzinformierte Gesundheitskommunikation (No. 19; pp. 113–123). Nomos. https://doi.org/10.5771/9783845291963-113
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Nutzung und Bewertung der Schweizer Radio- und TV-Programme 2017: Schlussbericht IaKom. https://www.bakom.admin.ch/dam/bakom/de/dokumente/bakom/elektronische_medien/Zahlen%20und%20Fakten/Studien/nutzung-und-bewertung-der-schweizer-radio-und-tv-programme-2017-schlussbericht.pdf.download.pdf/IaKom%20Medienbewertung%20Schlussbericht%202017.pdf
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Digital Traces in Context International Journal of Communication, 12, 439–449. http://ijoc.org/index.php/ijoc/article/view/8650/2247
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Networked Media Collectivities. The Use of Media for the Communicative Construction of Collectivities Among Adolescents In A. Hepp, A. Breiter, & U. Hasebrink (Eds.), Communicative Figurations : Transforming Communications in Times of Deep Mediatization (pp. 173–202). Springer. https://doi.org/10.1007/978-3-319-65584-0_8
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Social network analysis In J. Matthes (Ed.), The international encyclopedia of communication research methods (pp. 1–14). John Wiley & Sons. https://doi.org/10.1002/9781118901731.iecrm0235
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Medienwirkungsforschung (Vol. 3451). Verlag UVK.
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Kommunikationskampagnen zur Gesundheitsförderung und Prävention In C. Rossmann & M. R. Hastall (Eds.), Handbuch der Gesundheitskommunikation : kommunikationswissenschaftliche Perspektiven (pp. 1–12). Springer. https://doi.org/10.1007/978-3-658-10948-6_31-1
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#joizchatfamily: Ko-Orientierung in Social-TV-Chats In U. Göttlich, L. Heinz, & M. R. Herbers (Eds.), Ko-Orientierung in der Medienrezeption (pp. 175–193). Springer. https://doi.org/10.1007/978-3-658-14929-1_10
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„The more you know, the more you enjoy“ – Empirische Überprüfung von Netzwerkeffekten in medialen Sportangeboten (Dissertation, University of Zurich) https://doi.org/10.5167/uzh-172555
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The digital divide has grown old: Determinants of a digital divide among seniors New Media & Society, 18, 313–331. https://doi.org/10.1177/1461444814538648
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Road safety communication campaigns: Theoretical foundations, validity, and empirical case studies Accident Analysis & Prevention, 97, 289–291. https://doi.org/10.1016/j.aap.2016.11.011
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Influence versus selection: A network perspective on opinion leadership International Journal of Communication, 9, 1002–1022. https://ijoc.org/index.php/ijoc/article/view/2806
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Rezeption und Wirkung der Kampagne Slow Down. Take it Easy 2009-2012 In C. Klimmt, H. Holte, & E. Baumann (Eds.), Verkehrssicherheitskommunikation. Beiträge der empirischen Forschung zur strategischen Unfallprävention (pp. 135–157). Springer.
