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Department of Communication and Media Research Annual Conference of the “Science Communication” Division (DGPuK) 2024

Panel discussion

Linking science communication research and practice in the age of AI

Thursday, June 6, 2024 | 16:40 - 17:30


Mirko Bischofberger is a lecturer and expert in Science Communication at EPFL, ETH Zurich and University of Zurich. He studied molecular biology and bioinformatics at ETH Zurich and holds a PhD from EPFL. After working for the Neue Zürcher Zeitung and the Swiss Parliament, he continued to work for the Swiss National Science Foundation (SNSF) and EPFL. Mirko is a leading force behind many innovative projects such as Switzerland's first crowdfunding channel for science, the introduction of social media classes for professors, the school-wide use of Wikipedia for science communication, as well as AI for Science Communication.



Esther Laukötter is a science communication officer and responsible for press relations at CAIS. She is the contact person for journalists and plans, designs and implements science communication formats. Previously, she has researched and published on university and science communication, taught on topics of strategic communication and gained professional experience in various PR agencies. As a freelancer, she has given various training seminars on media competence, especially in the field of online communication, and created communication campaigns and concepts for various organisations.


Professor Julia Metag heads the Institute for Communication Science at the University of Muenster. She earned her doctoral degree from the University of Muenster. Her research is centered on science communication and political communication, with a specific emphasis on the audience perspective and digital media environments. She is Co-PI of the Science Barometer Switzerland and currently Co-PI of a project on communication by private universities as well as PI in the DFG-funded research unit DISELMA - Digital Media in Chronic Disease Self-Management.


Jason Pridmore is the coordinator of both the COALESCE project, building a European Science Communication Competency Centre, and SEISMEC, an EU funded project piloting Human Centric Industry innovation with digital (AI) technology. His research interests are focused primarily on practices of digital science communication, digital identification, the use of new/social media and consumer data as surveillance practices, and digital (cyber) security issues. His academic publications have focused on a range of topics including digital identity, information exchange and marketing practices, critical issues on privacy, data ethics, mobile devices, policing practices, citizenship, branding and quantified self movements. Jason is also the Vice Dean of Education for the Erasmus School of History, Culture and Communication and an Associate Professor in the Department of Media and Communication at Erasmus University Rotterdam. He directs the faculty educational resources, the education professional services personnel and oversees the curriculum of seven bachelor and (pre) masters programmes.