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Department of Communication and Media Research Science Communication

COALESCE: “Generative AI and Science Communication: Opportunities and Challenges”

COALESCE, a project funded by the European Commission (EC) which aims to co-create a self-sustaining European Competence Centre for Science Communication, kicked off its podcast series “SciComm Conversations” with an interview with Prof. Mike S. Schäfer about the opportunities and challenges of generative AI for science communication.

In this interview, Achintya Rao hosts Mike Schäfer, discussing science communication in the age of artificial intelligence (AI). They delve into the multifaceted nature of AI, focusing on generative AI such as GPT models, their capabilities, societal implications, and potential impact on science, journalism, teaching, and science communication. They also explore challenges such as the reliability of AI-generated content, the implications for science journalists, educators, and the broader public, and the role of social media platforms in disseminating AI-generated content. Schäfer emphasizes the need for continued research at the intersection of AI and science communication, highlighting areas such as public discourse about AI, communication with AI, AI’s impact on communication practices and institutions, and the development of new communication theories.

Listen to the podcast here.