Study goals and later field of work
The Master's program provides in-depth theoretical knowledge about communication science and its findings. You will also deepen your knowledge of the methods of empirical social research – and learn to independently plan and conduct empirical research.
The course of study covers four focus areas: Political Communication, Internet & Society, News & Entertainment and Strategic Communication. The course leads to the title «Master of Arts in Social Sciences».
The master degree and its career prospects
The conceptional, methodological and organizational skills taught in the Master's program prepare students for conceptional, strategic and managerial tasks in the various branches of public communication.
- Media, communication, market and opinion research
- Evaluation of communication services and media campaigns
- Organizational communication and PR
- Media management
- Training and further training in the communication and media sector