Status Quo and Development of Public Communication Efforts of Swiss Institutions of Higher Education

[German title: Hochschulkommunikation in der Schweiz: Status Quo und Entwicklung der externen, öffentlichen Hochschulkommunikation]

Institutions of Higher Education are changing, and their public communication efforts are changing with it. In three modules, the project analyzes:

1. In what organizational structure is this communication currently embedded, and how has this embedding changed over the past 25 years?

2. How are Swiss institutions of higher education presented in journalistic and social media, and how has this presentation changed over time?

3. Which internal effects has this communication on Swiss institutions of higher education?

The analyses combine qualitative and quantitative methods such as surveys, semi-structured interviews, document analysis and media content analysis.

Runtime: 2019-2022

Funding: Swiss National Science Foundation (SNSF)

Participants: Prof. Dr. Mike S. Schäfer (UZH, Principal Investigator), Daniel Vogler (UZH, Co-Leader), NN, NN

Total Funds: 579,924 CHF