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Well-founded reflections over a period of months, which constitute the basis of every coin design, have been shelved in the case of the Finnish commemorative coin as a result of a wave of public emotional outburst. What happens when a firestorm is forming? And what can you do about it? We asked an expert – Tobias R Keller, who [is doing his] doctorate in communication sciences at the University of Zurich’s IPMZ and who teaches and researches, with a focus on social media.
