Matthias Hofer

Matthias Hofer, Dr.

Oberassistent / Senior Research and Teaching Associate

Phone: +41 44 635 20 63

Room number: AND 3.21


Dr. Matthias Hofer studied from 2002 to 2008 communication science, computational linguistics, and German linguistics. Since 2014 he is a senior research and teaching associate at the Institute of Mass Communication and Media Research, University of Zurich (IPMZ), Section "Media Psychology & Effects". 

Website «Dynamics of Healthy Aging» 

«Media Use and Well-Being of Older Adults» (MUAWO) 

Research interests

Experiences and effects of mediated environments

  • Presence and embodiment in mediated environments
  • Effects of computer games and virtual realities on emotional and cognitive processes

Media use and well-being

  • Effects of entertainment media on younger and older adults’ mental health and well-being
  • Effects of online media on users’ social capital
  • Media effects on moral intuitions and moral behavior

Entertainment research

  • Entertainment media as a source of meaning
  • Benefits of entertainment media in coping with mortality
  • Entertainment motivations in different cultures

Methods and statistics

  • Experimental methods
  • Operationalization of theoretical concepts in communication research (e.g., eudaimonic entertainment experiences, emotion regulation, emotional involvement)
  • Psychophysiological, implicit, and behavioral measurement
  • Measurement invariance tests between different cultures and different age groups

Curriculum vitae & Publications

Current position

Senior Research and Teaching Associate


Chair of the “Media Reception and Effects” division of the German Communication Association (GCA)

Co-editor of the “Reihe Rezeptionsforschung” [Edition Media Reception Research] (Nomos)

Chair of the “Audience, Media Reception, and Effects” division of the Swiss Association of Communication and Media Research (SACM)

Co-founder of the working group „Beobachtung“ [Observation] in cooperation with Prof. Dr. Andreas Fahr (University of Fribourg)