Philipp Bachmann

Philipp Bachmann, Dr.

Oberassistent / Senior Research and Teaching Associate

Phone: +41 44 635 20 41

Room number: AND 3.60

Philipp Bachmann is Senior research and teaching associate at the Institute of Mass Communication and Media Research (IKMZ). His research interest focuses on strategic communication, corporate social responsibility, media organizations, and new technologies. He studied political science, sociology as well as media and communication sciences at the University of Göttingen, University of Stockholm and University of Leipzig and achieved the Magister degree in 2011. Afterwards, he worked as a research and teaching assistant at the University of Fribourg in Switzerland and obtained his doctorate in 2016. He is journal Manager of Studies in Communication Sciences (SComS), an international open access journal of communication research that is jointly edited by the Swiss Association of Communication and Media Research (SACMR) and the Faculty of Communication Sciences of the Università della Svizzera italiana (USI Lugano).  




Publications and Presentations

Curriculum vitae


since 2016 Senior Researcher and Teaching Associate at IPMZ (division Media Economics & Management, Prof. G. Siegert). Research interests: communication management, corporate social responsibility, media organizations
2011-2016 Research and Teaching Assistant/Doctoral student at DCM (division Organizational communication, Prof. D. Ingenhoff).


2006-2011 University of Leipzig (Magister Artium, Political science, sociology, media and communication science)
2007-2008 University of Stockholm (Erasmus, political science)
2003-2006 University of Göttingen (Political science, sociology, media and communication science)


USI Lugano, Corporate Communication in Times of Uncertainty: Issues and Crisis Management (with Prof. D. Ingenhoff)







LPRS Alumni





12/2015 Förderpreis/Sabbatical der SGKM (Kategorie A)
03/2015 Arthur W. Page Center Benchmarking Award (with Prof. D. Ingenhoff)


Publications and Conferences


Bachmann, P. (2017). Medienunternehmen und der strategische Umgang mit Media Responsibility und Corporate Social Responsibility. Wiesbaden: Springer VS. Link.

Journal Articles

Bachmann, P., & Ingenhoff, D. (2017) How Do Media Companies Gain Legitimacy? An Experimental Study on the (Ir)Relevance of CSR Communication, International Journal of Strategic Communication, 11:1, 79-94.

Bachmann, P., & Ingenhoff, D. (2016). Legitimacy through CSR disclosures? The advantage outweighs the disadvantages. Public Relations Review, 42, 386-394.

Book Chapters

Bachmann, P., & Ingenhoff, D. (2017). Finding Common Ground. CSR and Media Responsibility (pp. 147-157). In K.D. Altmeppen, A. Hollifield, & J. van Loon (Ed.): Value-oriented media management. Decision making between profit and responsibility. Wiesbaden: Springer VS.

Ingenhoff, D., & Bachmann, P. (2014): Organisationskommunikation und Public Relations in der Kommunikationswissenschaft: Forschungsstand und Perspektiven zur paradigmatischen Integration (pp. 245-270). In M. Karmasin, M. Rath, & B. Thomaß, B. (Ed.): Kommunikationswissenschaft als Integrationsdisziplin. Wiesbaden: VS Verlag für Sozialwissenschaften.

Reports & Magazine Articles

Stifterverein Medienqualität Schweiz (2016). MQR-16. Medienqualitätsrating 2016. Zürich: (German)/Association fondatrice pour la Qualité des Médias en Suisse (2016). Classement de la qualité des médias 2016. Zurich: (French).

Ingenhoff, D., Bachmann, P., Ruehl, C., & Buhmann, A. (2011). Analyse der Onlinekommunikation von und über Rehakliniken in der Schweiz und Deutschland. Departement für Kommunikationswissenschaft und Medienforschung der Universität Fribourg.

Bachmann, P. (2011): Moralprogramme für politischen Erfolg. PR-Report, 5, 39.




Bachmann, P., Eisenegger, M, & Ingenhoff, D.  (2017): A multi-method analysis of news media quality: Comparing scholars’ assessments and recipients’ perceptions. International Association for Media and Communication Research (IAMCR). July 16-20, 2017. Cartagena/Colombia.

Bachmann, P., Eisenegger, M., Hauser, L., & Ingenhoff, D.  (2017): Messungen von Medienqualität. Annual Conference of the Swiss Association of Communication and Media Research (SACM). April 27-8, 2017. Chur/Switzerland.

Ingenhoff, D., Werder, K., & Bachmann, P. (2016): CSR and Issue Advocacy: How issue topic influences credibility and legitimacy. 6th European Communication Research Conference ECREA. November 9-12, 2016. Prague/Czech Republic.

Werder, K., Ingenhoff, D., & Bachmann, P. (2016): From social responsibility to social advocacy: An analysis of the effects of issue advocacy in corporate and non-profit CSR messaging. European Public Relations Education and Research Association (EUPRERA) Annual Conference, September 29-Octover 1, 2016. Groningen/Netherlands.

Ingenhoff, D. & Bachmann, P. (2016): Measuring news media quality and credibility from the audience’s perspective. Preconference for International Communication Association’s (ICA) 2016 Annual Conference “Media Performance & Democracy: Defining and Measuring the Quality of News”. June 9, 2016. 66th ICA Annual Conference. June 9-13, 2016. Fukuoka/Japan.

Bachmann, P., & Ingenhoff, D. (2016). Von Puristen, Generalisten und Dialektikern - die MR und CSR-Selbstverständnisse von Schweizer Medienunternehmen. Annual Conference of the Swiss Association of Communication and Media Research (SACM) March 7-9, 2016. Fribourg/Switzerland.

Bachmann, P., & Ingenhoff, D. (2015). CSR in the raw material sector: Legitimacy through CSR disclosures? European Public Relations Education and Research Association (EUPRERA) Annual Conference. October, 1-3, 2015. Oslo/Norway.

Bachmann, P., & Ingenhoff, D.  (2015). The advantages outweigh the disadvantages: corporate legitimacy through CSR communication. 3rd CSRCOM2015.September 17-19, 2015. Ljubljana/Slovenia.

Bachmann, P., & Ingenhoff, D. (2015). How do media companies gain legitimacy? An experimental study on the (ir)relevance of CSR communication. 18th Annual International Public Relations Research Conference (IPRRC). March 4-8, 2015, Miami, Florida.

Bachmann, P., & Ingenhoff, D. (2014): Corporate legitimacy through CSR-disclosure: How much is too much? How little is too little? 8th World PR Forum (WPRS). September 21-23, 2014. Madrid/Spain.

Bachmann, P., & Ingenhoff, D. (2014): Interpreting Media Responsibility and Corporate Social Responsibility through Giddens' Structuration and Late Modernity Theory. Annual Conference of the Swiss Association of Communication and Media Research (SACM). April 11-12, 2014, Zurich/Switzerland.

Bachmann, P., & Ingenhoff, D. (2013): Corporate Social Responsibility and Media Social Responsibility: An Innovative Classification of Corporate Responsibility. 63th Annual Conference of the International Communication Association (ICA). June 17-21, 2013. London/England.

Bachmann, P., & Ingenhoff, D. (2012): Finding Common Ground: Media Management between Corporate Social Responsibility (CSR) and Media Social Responsibility (MSR). International Conference. Value-oriented media management. Decision-making between profit and responsibility. November, 16-17, 2012. Eichstätt/Germany.

Bachmann, P., & Ingenhoff, D. (2012): CSR communication: A new role for multinational corporations? Reciprocal influences between international business and politics. ECREA 2012 4th European Communication Conference. October 24-27, 2012. Istanbul/Turkey.

Ingenhoff, D., & Bachmann, P. (2012): CSR communication: reciprocal influences between international business and politics. Barcelona Meeting #2 International Conference on Social E·XPERIENCES. July 3-4, 2012. Barcelona/Spain.