Media Economics & Management

Team Siegert

The division's research investigates topics on the macro-level (systems, structures and markets), as well as topics on the meso-level (organizations, strategies and market behavior), and analyzes performance and its interdependence with structures and strategies. We consider traditional players in the media market such as newspapers and television, as well as new players in the convergent media market, such as search engines and social media. On a case-by-case basis our research focusses on journalism or entertainment, economic and business issues, or sports. In these fields, highly relevant and dynamic topics shall be investigated with adequate and innovative concepts and methods, to ensure cutting edge quality in academic research.