Sarah Geber

Sarah Geber, Dr.

Oberassistentin / Senior Research and Teaching Associate

Phone: +41 44 635 20 26

Room number: AND 3.34

s.geber@ikmz.uzh.ch

Biographical Note

Sarah Geber is Senior Research and Teaching Associate in the division on Media Use and Effects at the Department of Communication and Media Research at the University of Zurich (Switzerland) since September 2018. She studied Media Management (B.A., M.A.) from 2005 to 2011 at the Department of Journalism and Communication Research at the University of Music, Drama, and Media Hanover (Germany). After her studies, she worked at the University of Music, Drama, and Media Hanover as Research and Teaching Assistant and was involved in various projects of the Federal Highway Research Institute on risk communication for young drivers. She received her doctorate with her dissertation on opinion leadership in everyday political communication in 2016.

Her fields of interest are media use and media effects, health and risk communication, as well as political communication, with a focus on the social dimension of individual behavior. She is currently working on normative social influences on media use and health behavior and interested in empirical methods that allow modeling this social dimension, such as social network and multilevel analysis.

Curriculum Vitae

2018-                     

Senior Research and Teaching Associate at the Department of Communication and Media Research, University of Zurich (Switzerland)

2016-2018

Postdoctoral Research and Teaching Assistant at the University of Music, Drama, and Media Hanover (Germany)

2016

Doctorate (Dr. phil.) at the University of Music, Drama, and Media Hanover (Germany)

2011-2016

Doctoral Research and Teaching Assistant at the University of Music, Drama, and Media Hanover (Germany)

2008

Studies of Communication Science (Erasmus) at the Stendhal University III, Grenoble (France)

2005-2011

Bachelor and Master studies of Media Management at the University of Music, Drama, and Media Hanover (Germany)

Teaching and Research Interests

    Media use and media effects, especially the role of social norms with regard to media use

    Health and risk communication, especially the meaning of social norms and normative communication for health and risk behavior

    Political communication, especially opinion leadership and political conversations  

    Empirical methods and statistics, especially the collection and analysis of relational data (e.g., dyads and ego-centered networks)

Awards

Top Paper Award by the Health Communication Division of the International Communication Association (ICA) at the annual conference 2018 for the paper The effects of social norms among peer groups on risk behavior: A multilevel approach to differentiate perceived and collective norms, with Eva Baumann, Fabian Czerwinski, and Christoph Klimmt

Top Abstract Award by the Media Reception and Effects Division of the German Communication Association (DGPuK) at the annual conference 2017 for the abstract Gesucht: Eine Theorie sozial-normativer Mediennutzung [Wanted: A theory on normative media use], with Dorothée Hefner

Herbert von Halem Award 2015 for the dissertation concept Wie Meinungsführer Meinung kommunizieren. Eine empirische Untersuchung von Meinungsführerschaft in politischen Alltagsgesprächen [The opinion giving of opinion leaders. A study on opinion leadership in everyday political conversations]

Paul F. Lazarsfeld-Stipend 2012 for the master thesis Soziales Kapital und Medien in Europa. Eine Mehrebenenanalyse zum Einfluss der Medien auf das soziale Kapital in europäischen Ländern [Social capital and media in Europe: A multilevel analysis on the media impact on social capital in European countries]

Publications

Books

Geber, S. (2017). Wie Meinungsführer Meinung kommunizieren. Meinungsführerschaft in der politischen Alltagskommunikation [The opinion giving of opinion leaders. Opinion leadership in everyday political conversations]. Köln: von Halem. 

Journal articles 

Geber, S. (in press). Exploring normative leadership: An egocentric network approach to friends’ norm-signaling relevance. International Journal of Communication.

Geber, S., Baumann, E. & Klimmt, C. (2019). Where do norms come from? Peer communication as a factor in normative social influences on risk behavior. Communication Research, 46(5), 708-730. doi:10.1177/0093650217718656

Geber, S. (2019). Do self-perceived opinion leaders actually lead opinions? Evidence from an observational study on political conversations. Communication Research Reports, 3, 1-11. doi:10.1080/08824096.2019.1598856

Geber, S. & Hefner, D. (2019). Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior. Studies in Communication and Media, 8, 6-28. doi: 10.5771/2192-4007-2019-1-6

Geber, S., Baumann, E., Czerwinski, F. & Klimmt, C. (2019). The effects of social norms among peer groups on risk behavior: A multilevel approach to differentiate perceived and collective norms.  Communication Research. Advance online publication. doi:10.1177/0093650218824213

Rimal, R. N., Yilma, H., Ryskulova, N. & Geber, S. (2019). Driven to succeed: Improving adolescents' driving behaviors through a personal narrative-based psychosocial intervention in Serbia. Accident Analysis & Prevention, 122, 172-180.

Geber, S., Baumann, E. & Klimmt, C. (2016). Tailoring in risk communication by linking risk profiles and communication preferences: The case of speeding of young car drivers. Accident Analysis & Prevention, 97, 315-325. doi:10.1016/j.aap.2015.06.015

Geber, S., Scherer, H. & Hefner, D. (2016). Social capital in media societies: The impact of media use and media structures on social capital. International Communication Gazette, 78(6), 493–513. doi:10.1177/1748048516640211

Geber, S. & Scherer, H. (2015). My voter, my party, and me. American and German parliamentarians on Facebook. Journal of Information Technology & Politics, 12(4), 360-377.

Book chapters

Geber, S. & Hefner, D. (2018). Eine Theorie sozial-normativer Mediennutzung. In C. Wilhelm, N. Podschuweit, M. Hofer & T. Koch & (Hrsg.), Medienwahl – Aktuelle Konzepte, Befunde und methodische Zugänge (S. 119-134). Baden-Baden: Nomos.

Scherer, H., & Geber, S. (2017). Standardization. In J. Matthes (Hrsg.), The Wiley Blackwell-ICA International Encyclopedias of Communication. The international encyclopedia of communication research methods. Hoboken, NJ: John Wiley & Sons. 

Baumann, E., Geber, S., Klimmt, C., Maurer, M., Oschatz, C. & Sülflow, M. (2015). Grenzen der Wirksamkeit präventiver Botschaften am Beispiel von Verkehrssicherheitskampagnen. In M. Schäfer, O. Quiring, C. Rossmann, M. H. Hastall & E. Baumann (Hrsg.), Gesundheitskommunikation im gesellschaftlichen Wandel (Reihe Medien + Gesundheit). Baden-Baden: Nomos.

Baumann, E. & Geber, S. (2014). Targetingstrategien in der Verkehrssicherheitskommunikation zur Erreichbarkeit junger Risikogruppen. In C. Klimmt, M. Maurer, H. Holte & E. Baumann (Hrsg.), Verkehrssicherheitskommunikation: Beiträge der empirischen Forschung zur strategischen Unfallprävention (S. 287-307). Wiesbaden: Springer VS.

Research reports

Klimmt, C., Maurer, M., Geber, S., Oschatz, C., Sülflow, M. (2017). Evaluation der Kampagnenfortsetzung 2013/14 „Runter vom Gas!“. Berichte der Bundesanstalt für Straßenwesen, Mensch und Sicherheit, M 271. Bremen: Fachverlag NW.

Holte, H., Klimmt, C., Baumann, E. & Geber, S. (2014). Wirkungsvolle Risikokommunikation für junge Fahrer und Fahrerinnen. Berichte der Bundesanstalt für Straßenwesen, Mensch und Sicherheit, M 249. Bremen: Fachverlag NW.