Sarah Geber

Sarah Geber, Dr.

Oberassistentin / Senior Research and Teaching Associate

Phone: +41 44 635 20 26

Room number: AND 3.34

s.geber@ikmz.uzh.ch

Sarah Geber is Interim Professor at the Institute for Media and Communication Studies at the University of Mannheim in the fall semester 2021.

Biographical Note

Sarah Geber is Senior Research and Teaching Associate in the division on Media Use and Effects at the Department of Communication and Media Research at the University of Zurich (Switzerland) since September 2018. She studied Media Management (B.A., M.A.) from 2005 to 2011 at the Department of Journalism and Communication Research at the University of Music, Drama, and Media Hanover (Germany). After her studies, she worked at the University of Music, Drama, and Media Hanover as Research and Teaching Assistant. She received her doctorate with her dissertation on opinion leadership in everyday political communication in 2016.

Her fields of interest are media use and media effects, health communication, as well as political communication. Across these fields, her research focuses on the social dimension of individual behavior and the significance of digitalization in this context. Currently, she is working on communicative and normative influences on media use and health behavior, especially information and prevention behavior during the Covid-19 pandemic.

Current Functions

Principal Investigator of the project Covid, Culture, and Communication (CoCuCo): A Comparison of the Acceptance of Contact Tracing Technologies in Switzerland and Singapore, funded by the ETH Zurich, Leading House for the Bilateral Science and Technology Cooperation Programme with Asia

Co-Principal Investigator of the project Covid-Norms: Monitoring and Analyzing Preventive Behavior, funded by the Swiss National Science Foundation covid-norms.ch

Fellow of the Digital Society Initiative of the University of Zurich on the topic Tracing Technology Acceptance during the Covid-19 Pandemic: Interdisciplinary and International Perspectives

Co-Founding und Managing-Editor of the European Journal of Health Communication ejhc.org

 

Curriculum Vitae

2021 Interim Professor at the University of Mannheim (Germany)

2018-                     

Senior Research and Teaching Associate at the Department of Communication and Media Research, University of Zurich (Switzerland)

2016-2018

Postdoctoral Research and Teaching Assistant at the University of Music, Drama, and Media Hanover (Germany)

2016

Doctorate (Dr. phil.) at the University of Music, Drama, and Media Hanover (Germany)

2011-2016

Doctoral Research and Teaching Assistant at the University of Music, Drama, and Media Hanover (Germany)

2008

Studies of Communication Science (Erasmus) at the Stendhal University III, Grenoble (France)

2005-2011

Bachelor and Master studies of Media Management at the University of Music, Drama, and Media Hanover (Germany)

Teaching and Research Interests

Media use and media effects, especially the role of social norms with regard to media use in a digital society

Health communication, especially the meaning of social norms and normative communication for health and risk behavior in a digital society

Political communication, especially opinion leadership and political conversations  

Empirical methods and statistics, especially the collection and analysis of relational data (e.g., dyads and ego-centered networks, multilevel analysis)

Awards

Top Abstract Award by the Media Reception and Effects Division of the German Communication Association (DGPuK) at the annual conference 2021, together with Tobias Frey and Thomas Friemel

Top Paper Award by the Health Communication Division of the International Communication Association (ICA) at the annual conference 2018, together with Eva Baumann, Fabian Czerwinski, and Christoph Klimmt

Top Abstract Award by the Media Reception and Effects Division of the German Communication Association (DGPuK) at the annual conference 2017, together with Dorothée Hefner

Herbert von Halem Award 2015 of the DGPuK for the dissertation

Paul F. Lazarsfeld-Fellowship 2012 of the Methods Division of the DGPuK for the master thesis

Publications

Books

Geber, S. (2017). Wie Meinungsführer Meinung kommunizieren. Meinungsführerschaft in der politischen Alltagskommunikation [The opinion giving of opinion leaders. Opinion leadership in everyday political conversations]. Köln: von Halem. 

Journal articles 

Geber, S., Frey, T., & Friemel, T. N. (2021). Social media use in the context of drinking onset: The mutual influences of social media effects and selectivity. Journal of Health Communication, 26(8), 566-575. https://doi.org/10.1080/10810730.2021.1980636

Friemel, T. N. & Geber, S. (2021). Social distancing during the COVID-19 pandemic in Switzerland: Health protective behavior in the context of communication and perceptions of efficacy, norms, and threat. Health Communication, 1-11. https://doi.org/10.1080/10410236.2021.1976360

Geber, S. & Friemel, T. (2021). A typology-based approach to tracing-app adoption during the COVID-19 pandemic: The case of the SwissCovid app. Journal of Quantitative Description: Digital Media, 1. https://doi.org/10.51685/jqd.2021.007

Geber, S., Baumann, E., Czerwinski, F. & Klimmt, C. (2021). The effects of social norms among peer groups on risk behavior: A multilevel approach to differentiate perceived and collective norms. Communication Research, 48, 319-345. https://doi.org/10.1177/0093650218824213

Friemel, T., Geber, S., Pfiffner, N., van Weert, J., de Bruijn, G. J. & Reifegerste, D. (2020). A European Journal of Health Communication in the age of open science. European Journal of Health Communication, 1, 1-6. https://doi.org/10.47368/ejhc.2020.001

Leuppert, R. & Geber, S. (2020). Commonly done but not socially accepted? Phubbing and social norms in dyadic and small group settings. Communication Research Reports, 37, 55-64. https://doi.org/10.1080/08824096.2020.1756767

Geber, S. (2020). Rezension zum Herausgeberband Handbuch der Gesundheitskommunikation: Kommunikationswissenschaftliche Perspektiven, von C. Rossmann & M. R. Hastall (Hrsg.). Publizistik, 65, 499-501. https://doi.org/10.1007/s11616-020-00587-3

Geber, S. (2019). Exploring normative leadership: An egocentric network approach to friends’ norm-signaling relevance. International Journal of Communication, 13, 4198-4218.

Geber, S., Baumann, E. & Klimmt, C. (2019). Where do norms come from? Peer communication as a factor in normative social influences on risk behavior. Communication Research, 46(5), 708-730. https://doi.org/10.1177/0093650217718656

Geber, S. (2019). Do self-perceived opinion leaders actually lead opinions? Evidence from an observational study on political conversations. Communication Research Reports, 3, 1-11. https://doi.org/10.1080/08824096.2019.1598856

Geber, S. & Hefner, D. (2019). Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior. Studies in Communication and Media, 8, 6-28. https://doi.org/10.5771/2192-4007-2019-1-6

Rimal, R. N., Yilma, H., Ryskulova, N. & Geber, S. (2019). Driven to succeed: Improving adolescents' driving behaviors through a personal narrative-based psychosocial intervention in Serbia. Accident Analysis & Prevention, 122, 172-180. https://doi.org/10.1016/j.aap.2018.09.034https://doi.org/10.1016/j.aap.2018.09.034

Geber, S., Baumann, E. & Klimmt, C. (2016). Tailoring in risk communication by linking risk profiles and communication preferences: The case of speeding of young car drivers. Accident Analysis & Prevention, 97, 315-325. https://doi.org/10.1016/j.aap.2015.06.015

Geber, S., Scherer, H. & Hefner, D. (2016). Social capital in media societies: The impact of media use and media structures on social capital. International Communication Gazette, 78(6), 493–513. https://doi.org/10.1177/1748048516640211

Geber, S. & Scherer, H. (2015). My voter, my party, and me. American and German parliamentarians on Facebook. Journal of Information Technology & Politics, 12(4), 360-377. https://doi.org/10.1080/19331681.2015.1101037

Book chapters

Friemel, T., Geber, S. & Egli, S. (2020). Informations- und Kommunikationsverhalten in der Corona-Pandemie. In fög/Universität Zürich (Hrsg.), Jahrbuch Qualität der Medien – Schweiz Suisse Svizzera (S. 51-60). Zürich/Basel: Schwabe.

Geber, S. & Hefner, D. (2018). Eine Theorie sozial-normativer Mediennutzung. In C. Wilhelm, N. Podschuweit, M. Hofer & T. Koch & (Hrsg.), Medienwahl – Aktuelle Konzepte, Befunde und methodische Zugänge (S. 119-134). Baden-Baden: Nomos.

Scherer, H., & Geber, S. (2017). Standardization. In J. Matthes (Hrsg.), The Wiley Blackwell-ICA International Encyclopedias of Communication. The international encyclopedia of communication research methods. Hoboken, NJ: John Wiley & Sons. 

Baumann, E., Geber, S., Klimmt, C., Maurer, M., Oschatz, C. & Sülflow, M. (2015). Grenzen der Wirksamkeit präventiver Botschaften am Beispiel von Verkehrssicherheitskampagnen. In M. Schäfer, O. Quiring, C. Rossmann, M. H. Hastall & E. Baumann (Hrsg.), Gesundheitskommunikation im gesellschaftlichen Wandel (Reihe Medien + Gesundheit). Baden-Baden: Nomos.

Baumann, E. & Geber, S. (2014). Targetingstrategien in der Verkehrssicherheitskommunikation zur Erreichbarkeit junger Risikogruppen. In C. Klimmt, M. Maurer, H. Holte & E. Baumann (Hrsg.), Verkehrssicherheitskommunikation: Beiträge der empirischen Forschung zur strategischen Unfallprävention (S. 287-307). Wiesbaden: Springer VS.

Research reports

Friemel, T., Geber, S., Poggiolini, C. & Scheuermeier, M. (2020). Kommunikative Einflussfaktoren auf Covid-19 Präventionsverhalten. Analyse zur Einführung der SwissCovid App und dem Maskenobligatorium im öffentlichen Verkehr. Forschungsbericht zuhanden des Bundesamts für Gesundheit. Zürich: Institut für angewandte Kommunikationsforschung.

Friemel, T., Geber, S. & Scheuermeier, M. (2020). Kommunikative Strategien für die Förderung von COVID-19-Präventionsverhalten. Adhoc-Auswertung zur SwissCovid App. Forschungsbericht zuhanden des Bundesamts für Gesundheit. Zürich: Institut für angewandte Kommunikationsforschung.

Friemel, T., Geber, S. & Egli, S. (2020). Informations- und Kommunikationsverhalten in der Corona-Krise. Befunde aus der Deutschschweiz zu Relevanz, Funktionen und Bewertung verschiedener Information- und Kommunikationsformen während der ersten Tage des Lockdowns. Bericht für das Bundesamt für Kommunikation. Zürich: Universität Zürich.

Klimmt, C., Maurer, M., Geber, S., Oschatz, C., Sülflow, M. (2017). Evaluation der Kampagnenfortsetzung 2013/14 „Runter vom Gas!“. Berichte der Bundesanstalt für Straßenwesen, Mensch und Sicherheit, M 271. Bremen: Fachverlag NW.

Holte, H., Klimmt, C., Baumann, E. & Geber, S. (2014). Wirkungsvolle Risikokommunikation für junge Fahrer und Fahrerinnen. Berichte der Bundesanstalt für Straßenwesen, Mensch und Sicherheit, M 249. Bremen: Fachverlag NW.