Research
Communication is a dynamic process including multiple actors. Our theoretical reasoning and empirical research therefore always take the social context of media users into account. This is reflected in our theoretical work on the public sphere as a dynamic network,
the dynamics of digital media use in religious communities, or digital religions and spirituality.
To further advance research of digital media use, we have developed the method of data donation. This includes the Data Donation Module as a technical infrastructure as well as an interdisciplinary network of researchers that regularly exchange in the Data Donation Lab. This approach allows us to make use of the granular information of media use that is stored in digital traces.
Our empirical research projects typically include a longitudinal perspective in order to investigate temporal dynamics of social norms during the Covid-19 pandemic or the
social dynamics of health behavior among adolescents.
Publications
ZORA Publication List
Publications
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Leveraging Data Donations for Communication Research: Exploring Drivers Behind the Willingness to Donate Communication Methods and Measures, 17(3):227-249.
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Communication, Social Norms, and the Intention to Get Vaccinated Against Covid-19 European Journal of Health Communication, 4(2):113-139.
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COVID-19 vaccination and changes in preventive behaviours: findings from the 2021 vaccine roll-out in Switzerland European Journal of Public Health, 33(3):482-489.
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The Communicative Formation of Social Norms 2023, University of Zurich, Philosophische Fakultät.
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Googling Referendum Campaigns: Analyzing Online Search Patterns Regarding Swiss Direct-Democratic Votes Media and Communication, 11(1):19-30.
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The public sphere as a dynamic network Communication Theory, 33(2-3):92-101.
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On the norm sensitivity of younger mobile phone users: Perceived social norms and phubbing in interactions between younger and older generations Communication Research Reports, 39(4):214-223.
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Examining the cultural dimension of contact-tracing app adoption during the COVID-19 pandemic: a cross-country study in Singapore and Switzerland Information, Communication and Society:online.
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Communication as the crucial link: Toward a multilevel approach to normative social influence Studies in Communication Sciences:1-18.
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Dynamic norms for dynamic times? An experiment on the effects of dynamic and static norms messages on COVID-19 vaccination intention SCM Studies in Communication and Media, 11(3):453-476.
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Tracing-technology adoption during the COVID-19 pandemic: The multifaceted role of social norms International Journal of Communication:247-266.
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Identifying patterns in communication science. Mapping knowledge structures using semantic network analysis of keywords In: Segev, Elad . Semantic Network Analysis in Social Sciences. London: Taylor & Francis, 192-215.
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Multidimensional digital inequalities: theoretical framework, empirical investigation, and policy implications of digital inequalities among older adults Weizenbaum Journal of the Digital Society, 1(1):1-24.
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Social Aspects of Health Communication – Towards a Research Agenda European Journal of Health Communication, 2(2):I-IV.
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Co-Orientation of media use: studying selection and influence processes in social networks to link micro behavior of TV and YouTube use to meso-level structures Communication Methods and Measures, 15(4):312-331.
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Social Media Use in the Context of Drinking Onset: The Mutual Influences of Social Media Effects and Selectivity Journal of Health Communication, 26(8):566-575.
