Taylor Brydges joined IKMZ on September 1 as a postdoctoral scholar. In 2017, she completed her Doctorate in Human Geography at Uppsala University in Sweden. She also holds a Master of Arts in Geography from the University of Toronto and a Honours Bachelor of Arts in Urban Studies from the University of Toronto. Her dissertation examined the strategies, spaces and working lives of independent fashion designers in the Canadian fashion system. A key aspect of this work examined the ways in which these individuals utilized social media in the construction and communication of their brand identity, and how digital technologies shaped their patterns and spaces of work. Following her PhD, she held postdoctoctoral positions at the Institute of Geography at the University of Bern and the Department of Human Geography at Stockholm University. She continues to be affiliated with Stockholm University, where she was awarded an International Mobility Postdoc from the Swedish Research Council (Vetenskapsrådet). At IKMZ, she will be engaged in research on active online participation and digital entrepreneurship in the creative industries with a focus on lifestyle bloggers.